in the California market place

since the 1980s

Meet Doug Hornecker

As an Upland resident for over 40 years, Doug has seen the Inland Empire go through decades of change and development.

When his family moved to Upland in 1975, they started and successfully operated a construction company. Upon his father's retirement, Doug took over and managed the business into the early 2000’s. Realizing he had a passion for real estate, Doug entered the real estate business focusing on buying and selling properties. He acquired his real estate license in 2006.

Outside of providing real estate services for his clients, Doug also remained as an investor.  As an investor, Doug saw an opportunity to open a family entertainment business of laser tag and opened his first location of Laser Island in Upland for families to have a place to enjoy.

Laser Island became an extremely popular venue for the next 12 years. Doug’s admiration to pursue this venture was fully supported by his wife and their 5 kids making this the picture-perfect family business where he succeeded onto opening their second store in Orange County.

Doug and his family are deeply rooted in real estate investments, and loved to take on properties to fix and flip.

Doug’s expertise in the local real estate market has enabled him to extend his expertise to his clients to help fulfill their dreams in real estate.

For Doug, it’s been very satisfying to serve so many families over the last several decades and it's icing on the cake that real estate continues to be his passion.

To preview Doug's latest fix & flip click here:  871 W. 13TH Street, Upland


Barsam & Associates has become one of the most successful and top-ranked real estate advisory firms in Southern California providing superior representation to various types of property owners in standard equity, foreclosure, and short sale transactions. With our informative knowledge in foreclosure law and insight into the evolving market, we have represented hundreds of property owners from the coastlines of Newport Beach to the foothills of the San Gabriel Valley.


Each and every client we serve has distinctive objectives, constraints to buy or sell which are affected by economic realities.

Barsam & Associates senior executives and seasoned professionals, drawing on their decades of real estate experience and unparalleled knowledge of real estate law and professional credentials, take the time to learn and understand each client’s challenges and customize our brokerage services best to meet them.


Real estate investors and developers calculate the risk factor when considering new acquisitions, today’s leasing guidelines provides challenges and opportunities.

Barsam & Associates team help clients navigate through treacherous waters of property leasing. 

Our commitment is to find you the most qualified tenant in the shortest amount of time.  Click here to inquire.

Your Trusted Team

Our team is comprised of experienced and dedicated professionals who truly value client confidentiality and demonstrate professional distinction in areas of expertise.  Experience, integrity and trust are qualities found in our team.

Committed to high standards, our team is well-known in the real estate industry, not just for our impressive negotiating skills, but also for the due diligence we bring to every transaction.

We take necessary steps to provide valuable information and a unique insider’s perspective to cities and properties you choose so that you can make good decisions.

Whether you’re considering buying, selling, leasing or investing, lets us assure you that we are not dabbling with client representation at your expense.

We always stand ready to put decades of our experience to work for you!

The Journey To Find Your Home

When you are in a search of a place to call home, chances are you’re in search more than simply a house.  You are seeking a place with full of hope, love and life and only then you will call it home.  Select from our easy search of cities below.